It’s a bird, It’s a plane, It’s Superfood!
Green Coffee Bean Caffeine. Oranges. Apples. Grapes. Lemons. Limes. Grapefruits.
Foods that are super, aka Superfoods, have been around since the beginning of time on Earth. They are generally considered to contain a wide variety of essential nutrients while packing large doses of antioxidants, polyphenols, vitamins and minerals. Blueberries, broccoli and kale are well known examples, while garlic, quinoa and teff are not so mainstream.
Disney uses the word Superfood on resort dining menus, pointing out how they and Michelle Obama are working hard to keep America healthy. It’s an impressive effort across all parks.
The buzzword itself originated with good intentions back in 2004. Dr. Steven Pratt coined the term in his book: “SuperFoods Rx: Fourteen Foods That Will Change Your Life. His 14 foods at the time were: Beans, Soy, Blueberries, Spinach, Broccoli, Tea, Oats, Tomatoes, Oranges, Turkey, Pumpkin, Walnuts, Salmon and Yoghurt.
The word has since come under fire as many people and companies abuse it’s superpower. Companies and marketers overuse it, which leads to certain consumer expectations, which in turn gets everybody in trouble. Imagine the consumer that is looking for a quick health fix after smoking, drinking and eating junk food all day. This kind of yo-yo nutrition plan will not yield amazing, dramatic and marketing’s proclaimed health benefits – Hey that’s false advertising!
They banned the term in the UK. “The term ‘superfoods’ is at best meaningless and at worst harmful,” said Catherine Collins, chief dietitian at St George’s Hospital in London. “There are so many wrong ideas about superfoods that I don’t know where best to begin to dismantle the whole concept.” Not sure banning words is the best way to begin here Catherine.
There are so many companies that put Super into their branding now. SuperElixir by Elle Macpherson. Superfood Chips. Supereats. Supertreats. Supersnacks. Superfoods chocolate bar by Good Superfoods with superfruits. Superfood multivitamins. There’s more, but you get the idea.
Dr. Pratt has since added even more Superfoods to his list, and this may be the point by some who don’t like the term and think it’s being thrown around willy-nilly. He’s added Apples, Pears, Avocados, Asparagus, Artichokes, Grapes, Raspberries, Blackberries, Strawberries, Cabbage, Cinnamon, Cranberries, Dark Chocolate, Garlic, Scallions, Onions, Honey, Kiwi, Pineapple, Wheat Germ, Ground Flaxseed, Brown Rice, Extra Virgin Olive Oil, Grapefruit, Tangerines, Pomegranates, Plums, Carrots, Butternut Squash, Sweet Potatoes, Orange Bell Peppers, Romaine lettuce, Watermelon, Almonds, Pistachios, Peanuts, Macadamia Nuts, Cashews, Pecans, Halibut, Canned Albacore Tuna, Sardines, Clams, Trout and Oysters.
The overriding fact is that each and every one of these foods has a distinct and measurable health benefit to us, which in turn makes them Super.
Incorporating Superfoods in your healthy lifestyle is important. None of the Superfood bashing should dissuade us from trying to eat healthy every day. Superfoods really are fruits and veggies in capes and tight pants fighting off nutritional evil. Get more of them in your life and ignore the chatter.
Eating healthy can be expensive, but the cost of eating healthy outweighs the cost of future health issues. We would all rather fight disease, lower bad cholesterol, reduce cancer risk, preserve cognitive ability, keep our urinary tract and digestive system healthy, reduce inflammation, improve blood pressure, optimize blood sugar levels, reduce risk for heart disease, reduce risk for breast and colon cancers, improve cardiovascular health, look better naked and just generally feel better and happier every day. You feel better when you eat better, and that doesn’t mean you can’t enjoy yourself, it just requires a little knowledge, experience and listening to your body.
Enter our clean little natural energy gummies. Punch’d offers a simple and real product, real fruit and green coffee bean caffeine in a convenient portable package. We’ve learned a lot about the food industry while making these gummies for ourselves. We’ve also learned that these little powerhouses make us happier every day. They really work, they don’t hurt our diets and they have a very low glycemic load. Athletes and people susceptible to blood-sugar spikes can link together a personalized number of gummies for every situation or activity. Besides black coffee or tea, these natural energy gummies are the cleanest and best way to stay caffeinated in the personal energy and healthy snacks market.
Punch’d was made by real people for real people that want to eat clean.
We’re trying some new “Superfruit” flavors, leaning towards the slightly sweeter end of the taste spectrum. We’ve taken some hits in our customer reviews with our natural grapefruit gummie. It’s the one that always gets called out as too bitter, and then the rest of our flavors never get a chance to make it up.
We’re positioning for healthy grocery now, and our grocery partners have expressed an interest in new fruit flavors. Here’s what we’re testing:
· Or Acai/Blueberry
· Pomegranate (with Blueberry?)
· Red Raspberry
We’re also thinking about a sardine gummie. What do you think, the new Swedish fish competitor?