Your brain is 95% water.   Imagine a little boat with four happy hormones aboard. They don’t want you to sink them! Your Crew:            Dopamine – “Captain”            Serotonin –...

"Everything in Moderation" Our focus is on caffeine, but microdosing is being used across the spectrum with popular drugs, natural nicotine, certain supplements, cialis for men’s health and more. Doctor’s call it titration, keeping their clients in a...

My father-in-law, Bob Sr., wrangled up some new studies on the oppositional relationship between natural and synthetic caffeine. These studies are now showing that synthetic caffeine may accelerate aging and increase brain risk compared with natural caffeine. If...

This is what our superfans know that you may not... we really love our customers and we really love our business. Who are the big brands you love today? Amazon, Apple, NFL, Chick-fil-A, which are your favorites? A...

Things are getting weirder and weirder out here. All kinds of stuff is breaking, banks are failing, inflation is out of control, interest rates have skyrocketed. Where's your zen, how do you keep your enthusiasm? Control what you...

We can't hold it in anymore ...    Reviews say Punch'd doesn't make you poop!   It's a question we get on the "regular". "Why does coffee make me poop ... but the gummies don't?"   These probably...

‘A day in the life’ is like a street race. Don’t hit the Go Button too early or you’ll lose. Getting boosted too early is like hitting the nitrous too soon in the quarter mile. The best time to consume...